Jigsaw is a brand new dating app that believes that the search for someone special shouldn't boil down to superficial judgement. It covers faces with a puzzle, that disappears pieces by pieces as you exchange messages with your matches.

Jigsaw needed a strong, irreverent campaign to spark conversations around dating, that could stay relevant on the long term to support a gradual launch on the US market.

Single or not, everyone has an opinion about what dating looks like nowadays. What if we could show people a vision of the future if we keep going down the route of superficial dating?

We’re in 2069 and Jigsaw does not exist. Gen Z kids are now senior citizens, but are still swiping on looks, sending 🍆 pics and having meaningless conversations… Not exactly the future singles aspire to. By outlining the absurdity of what the key players in the dating app industry have to offer, we’re positioning Jigsaw as the challenger that understands how unhealthy superficiality in dating is, and who’s bold enough to shuffle the deck before it’s too late.

The campaign was rolled out on TikTok, Youtube and Instagram, and gathered +100K impressions targeted in Texas only, and will be revived for future launches in other states.