Create a unique gift set for the holiday season that positions Pai as a strong, distinctive alternative in the busy world of skincare.

Landmarks are instantly recognisable for a reason; whether it’s their thoughtful design, the story behind them or because somebody dared to do something different. This is what Pai also stands for in its approach to skincare.

A tribute to where Pai products are conceived and produced, subtly hinting that Pai produces are as iconic as the city that sees them come to life.

I had the pleasure to create a bespoke illustration of the London skyline and apply it to two packaging sets as well as merchandising sets for retailers in Europe and North America.